ART DIRECTOR / DESIGNER
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Krispy Kreme & Power Rangers

 

KRISPY KREME VIRTUAL REALITY

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To tease Krispy Kreme's cameo in Saban's upcoming Power Ranger film, we launched Krispy Kreme's first ever digital shop; an interactive virtual reality experience set in the fictional Power Ranger's town of Angel Grove. Guests can explore the shop to find exclusive clips, giveaways, and plenty of easter eggs. When guests stumble upon the Time To Go-Go clue, they are transported forward in time where the shop has been destroyed, uncovering a series of new clues that guests can piece together to find out what happened.

To create this one of a kind shop, we staged a real Krispy Kreme to reflect the location featured in the Lionsgate movie. Filmed using Matterport technologies, the shop allows fans worldwide a unique virtual experience, that for the first time ever, made interactive tags within this type of virtual environment possible.

Check out the store for yourself at www.krispykreme.com/angelgrove

 

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AGENCY: Baldwin&     CD: Jen Matthews     PR: Liz Stovall      AD/DS: Kory Brocious     CW: Emily Bress